Artisanpride Producer Company Limited
Is a collective enterprise owned and governed by traditional lacware artisans, with a strong focus on empowering women from historically marginalized communities. Located in Channapatna, Karnataka—an iconic hub for wooden lac-turnery—Artisanpride is rooted in the belief that heritage crafts can be a powerful driver of dignified livelihoods, rural development, and cultural pride.
Formed with the vision of building a sustainable, artisan-led ecosystem, Artisanpride supports its members through end-to-end interventions that include capacity building, design innovation, production planning, quality improvement, and access to wider markets. Our goal is to ensure that the artisans not only preserve their traditional skills but also thrive in today’s competitive world as confident producers, entrepreneurs, and leaders.
We work closely with artisans—especially women—who often face economic and social barriers, helping them gain greater control over their work and income. As a registered Producer Company, Artisanpride follows democratic governance principles, where each member has a stake and a voice in shaping the future of the enterprise.
Our product range includes eco-friendly toys, educational tools, lifestyle products, corporate gifts, and home décor—each handcrafted with care, precision, and respect for the environment. Every item we produce tells a story of craftsmanship, resilience, and transformation.
At Artisanpride, we are not just reviving a craft; we are reimagining what it means for artisans to lead their own development, build collective wealth, and inspire the next generation of makers.
Mission Statement:
“To empower traditional artisans—especially women from marginalized communities—by nurturing sustainable livelihoods rooted in the heritage of lacware craft.” Artisanpride is a producer-owned enterprise dedicated to enhancing skills, ensuring fair income, and expanding market access through ethical practices, collective strength, and community-led growth
Our Commitment to Fair Trade
As a guaranteed member of the World Fair Trade Organization (WFTO), Artisanpride Producer Company Limited is committed to upholding the 10 Principles of Fair Trade. These principles form the foundation of our values and guide every aspect of our work with artisan members, buyers, and partners.
The 10 Principles of Fair Trade We Follow:
- Creating Opportunities for Economically Disadvantaged Producers
We are dedicated to creating dignified, sustainable livelihoods for traditional artisans —particularly women from marginalized communities—by strengthening their role in the value chain and enabling long-term income security. - Transparency and Accountability
Artisanpride operates as a producer-owned enterprise with democratic governance. All major decisions are made transparently, with active participation from artisan members. - Fair Trading Practices
We engage in ethical, respectful trade relationships and promote long-term partnerships based on fairness, cooperation, and mutual respect. - Fair Payment
We ensure fair and timely wages that reflect the skill, time, and creativity of our artisans. Payments are made directly to members in accordance with agreed rates and timelines. - No Child Labour and No Forced Labour
Artisanpride maintains a strict policy against child labour and all forms of forced or exploitative work, in line with national and international labour laws. - Commitment to Non-Discrimination, Gender Equity, and Freedom of Association
We are committed to creating a safe and inclusive work environment where all artisans—regardless of gender, caste, or background—are treated equally and can participate in decision-making. - Ensuring Good Working Conditions
We do not allow home-based work. All production is carried out in designated, monitored workspaces that ensure safety, cleanliness, and compliance with labour standards. This helps us maintain quality and protect artisans’ health and well-being. - Providing Capacity Building
Artisanpride regularly conducts training programs to enhance artisans’ skills in production, quality control, design, business management, and leadership, helping them grow both individually and collectively. - Promoting Fair Trade
We promote Fair Trade values through our branding, storytelling, and participation in national and international platforms. We educate consumers about the importance of ethical and responsible buying. - Respect for the Environment
we are committed to sustainable production methods. We use responsibly sourced wood, natural dyes, and environmentally friendly processes to minimize our ecological footprint.